FAQs

What is a Fractional CMO?

A fractional CMO is a marketer who works with businesses for a fixed amount of time in a given month, often 5, 10 or 20 hours per month. In other words, they dedicate a fraction of the time that a regular CMO would spend on the company, and they receive a fraction of the pay.

What are the benefits of hiring a Fractional CMO?

Hiring at Fractional CMO can be a great way to quickly get the benefits of having a marketing expert working on your business without paying the high cost of hiring a full-time CMO.

Why do I need a Fractional CMO?

Working with freelance contractors and marketing agencies is great for fledgling businesses, but when you’re ready to really take flight, you should have an experienced hand at the helm.

A CMO (or a fractional CMO) will take ownership of the success or failure of your company’s marketing campaigns. They can not only give the other C-suite executives more time to focus on their unique roles but also help ensure that your company implements everything from ads to analytics properly.

A full-time chief marketing officer might also get caught up in office politics or other responsibilities. A fractional CMO, on the other hand, will typically only interact with your business enough to provide honest feedback, instructions, guidance and training.

What are the key differences between a fractional CMO and a full-time CMO?

The main difference is money. A fractional CMO usually puts only a few hours per week or month into each business they work with. Even at a high pay rate, this can allow you to pay a manageable fee in exchange for valuable services.

If you’re stuck between working with freelancers or agencies and hiring a full-time CMO, a fractional CMO may well be an option worth considering. Just make sure you do your due diligence so that you partner with the right person for your unique company.