Great brands build trust & loyalty.
Together we’ll make your brand extraordinary.
clarity + consistency = customers
marketing strategist, branding expert & fractional CMO
John Dalton
I am an innovative marketing leader and branding expert with more than 2 decades of experience running global marketing for Fortune 500 companies like FedEx, American Airlines & Brinker International.
Now I create complete branding suites and act as a Fractional CMO for small and medium-sized businesses; developing strong clear brands, building start-ups to 7-figure growth, and negotiating licensing partnerships & brand acquisitions.
I also have a well-established network of proven developers, writers, designers and more to make any brand world-class.
Your brand is a promise.
Let’s get clear on that promise so you can deliver on it consistently & attract more of your ideal clients.
What is a fractional CMO?
portfolio :
Inkwell Press
product design, brand voice, collateral & packaging
Beyond Belief
logo design, brand color palette & customer profile
Tanya Dalton
website, sales collateral, promotions & book cover design
The Trust
color inspiration, font selections & expanded logo design
logo design
packages :
Includes a logo suite with custom color palette and a complete set of fonts. Perfect for a brand refresh or those on a budget or tight timeline.
brand ID lite
brand ID complete
Includes the logo suite, color palette and fonts… plus complete writing style & brand voice guidelines.
Includes everything from the complete package, plus an in-depth ideal customer profile deck and custom designed ideal avatar one-sheet
brand ID complete + profile
Need marketing help on everything from branding to advertising, pricing and sales support? I will be your CMO for 10 or 20 hours per month to ensure you reach your marketing goals & manage your team, so you can drive the business forward.